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EFUKUM is a project of wearable objects which unites contemporary design thinking, basics of circular production and playfully smart aesthetics. It is the brainchild of Ema Milasauskyte, a costume design graduate of Vilnius Academy of Arts. Ema's interest in environmentally-friendly techniques and a strong urge to explore the idea of physicality in clothes led her to creating new kinds of wearable objects. EFUKUM's signature kumonos — six-sleeved wearable transformers loosely based on the construction of Japanese kimonos — invite the wearer to rethink what it means to 'wear' something.
EFUKUM operates within three main equations:
Clothes should not tell you how to wear them. They should not restrict your imagination or block your self-expression. Clothes should invite you to play and rediscover them with each wear.
Ethics = aesthetics.
Respecting the craft means respecting everyone involved. Which includes more than just the designer and the wearer, but also the environment. Ethical design, based on sustainable ideas, handmade quality and absolute versatility, translates into a unique and rich aesthetic.
Waste = flaw.
EFUKUM objects are made in a way leaving less than 1% of fabric waste which is later reused for new products. Since contemporary technology and the human mind can find ways to do more with less, any kind of textile waste should be seen as a design flaw.